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Joan is a Web3 writer, creative director, artist and investor. She founded a Web3 agency called Self, and an NFT art and remix studio, Apeshit Labs. She produces electronic music under Witchhaven.eth. Joan works closely with the MODA community to fulfill the ongoing mission of turning the music industry into a music ecosystem.

Joan's writing has been published in Wired. Inc.com, CoinTelegraph and 40+ other publications.